Dan Gillmor - PR: It's a New World

Dan Gillmor - pioneer of citizen (or grassroots) journalism - has started writing a monthly column for PR Week.

I think it's only in the US edition but Dan has posted up the first piece on his blog, PR: It's a New World.

In it he looks at the changing nature of communication and how "traditional methods must give way to different kinds of conversations...the nature of corporate communications must change from top-down control to multi-directional openness - from lecture to conversation..."