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PR Insights

09 October 2005

PR advice from The Sunday Times

In today's Sunday Times, Matthew Wall looks at how small firms can combine to lobby against new laws that might hurt their businesses:

"It is also worth trying to get coverage in the press. You do not need a PR company for this. Simply do some research into the journalists who regularly cover your industry sector and write to them or invite them out to lunch. Similarly, target the relevant section editors and leader writers."

1 Comments:

  • Good idea of yours to supplement your Analyst Insight blog, David.

    Perhaps ironically, the Serendipp website will shortly include a blog that is somewhat more professional than my personal one... I'll let you know when it's up so you can tell me if it's any good or not.

    ;-)

    /Dom

    By Anonymous Dom Pannell, at 10/10/2005 1:52 PM  

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